An AI content engine for India's most ambitious D2C founders. Every Reel passes a virality model before it ships — and if your numbers don't move in 90 days, the retainer is on us.
We believe the best D2C brands in India don't need more content. They need better thinking — engineered weekly, scored before it ships, and compounded over a year.
Posts shipped is the wrong metric. Saves per impression is the right one. Here's what changes when you measure the second.
Your current agency fires thirty posts a month. You review metrics: millions of impressions. You open Instagram and see... nothing that moves. Your audience scrolls past like everyone else's content.
We ship twelve a month — each one designed against your category's top performers, your audience's actual saves, and the virality patterns we've studied across ten thousand skincare reels. Every script clears a 65+ gate before it reaches production.
We don't write posts. We build a system that learns your brand, reads your category, and gets sharper each week it's in your hands.
Before we write a word, we audit ninety days of your content, five competitors, and ten thousand viral skincare reels — mapping the language your audience already loves, and the language they quietly scroll past.
Every Reel begins with a decision, not a calendar slot. We choose its format, hook type, content pillar, and the single job it's hired to do — so nothing ships just to fill a date.
Each hook is scored against our virality model before a rupee of production is spent — nothing below a 65 moves forward. The script is empathy-first, with open loops engineered at the eight- and twenty-second marks.
Cover frame, caption, and shot list are briefed with reference and intent. Then the finished Reel clears a second gate — hook strength and watch-through — before it ever reaches you.
Each batch of ten is measured for outliers. The 5× winners set the direction for the next batch; what didn't land gets pruned. By week twelve, the engine knows your brand better than your last marketing hire did.
The engine isn't software you log into. It's the discipline behind every post — six systems that read your brand, your audience, and your category, then converge on one decision: what ships next.
Six systems converge on one decision: what ships next. Your brand's voice reads your audience's saves. Your audience's patterns inform which hook types to engineer. Your category's trend speed dictates when to retrain. Every system feeds the core — then the engine decides on format, script, visual direction, and posting time. Nothing is guessed. Everything is compounded.
What the engine is built to deliver against your own pre-service baseline. We document it, sign it, and measure it with you monthly — and back it with the one number in writing: your retainer back if you don't beat your baseline in 90 days.
Reach multiple the engine is built to hit within sixty days of going live. Benchmarked against 10,000+ analyzed skincare reels.
Modeled lift in engagement rate versus each brand's pre-engine baseline, measured monthly.
Share of posts targeted into the 98th percentile for saves-per-impression. This is the metric the engine optimizes — not vanity reach.
Median days from brief to QC-passed Reel, ready to post. Includes two gates: script virality score + video hold-through rate.
We don't chase trends or ship on a vibe. We read your brand, your audience, and your category — then engineer the one post that earns a save. That is resonance.
If any reel scores below 65, we don't charge you. Your success is on us. That's the non-negotiable — measured, signed, and delivered.
We're taking on a small founding cohort this year — brands with real revenue, real founders, and a willingness to bet on science over vanity metrics. If we're the right fit, you'll hear back within one working day.