A partnership for creators who've earned real trust but haven't turned it into a product yet. We handle the research, the build, and the systems behind the sale — you bring the audience and the credibility. We do well when your audience buys.
We believe most creators aren't short on audience. They're short on time — the hundred small decisions between "I should sell something" and an actual product in someone's hands.
Sponsorships and ads have a ceiling. A product you own doesn't. We build the product and the machinery behind it — together, not as your vendor.
Years of showing up, answering questions, and being believed. That's the asset most companies spend crores trying to buy — you already have it.
We research what your audience will actually pay for, build it, and set up everything behind the sale — so you stay a creator, not a founder juggling checkout links and support tickets.
We're not chasing the biggest names — the biggest creators already have teams and products. We're looking for the ones with real trust and an obvious gap.
Audience: people trying to build muscle or lose fat with a plan, not more advice.
Audience: students and early-career professionals hunting for their first real job.
Audience: young earners trying to budget, save, and invest their first salary properly.
Audience: students preparing for competitive exams, drowning in scattered advice.
We validate before we build, and we build before we launch. Here's the order we work in.
We study your content, comments, and DMs for the problem people keep bringing up — not the one we assume.
A poll, a waitlist, a story — we test real willingness to pay before a rupee goes into production.
Ebook, template pack, tracker, mini-course — whatever solves the problem fastest, not whatever looks the most impressive.
Landing page, checkout, payments, delivery, email or WhatsApp follow-up — the backend a launch actually needs.
You post it the way you already post — Reels, Stories, a pinned link. We hand you assets, not homework.
Conversion, refunds, drop-off — we read the data and fix what's actually broken before the next launch.
A fitness creator with 75,000 followers, no product of their own, mostly sponsorship revenue. Their audience keeps asking one question. We turn that question into a product and launch it through their channels.
Illustrative example, not a guaranteed outcome — actual results depend on the audience, the offer, and how well it's launched.
We're taking on a small number of creator partnerships this year. Tell us about your audience — if there's a fit, you'll hear from us directly, no deck required.
Also by the praxis — for D2C brands, our flagship system, the Content Engine, ships virality-scored Instagram Reels, performance-guaranteed.
We believe the best D2C brands in India don't need more content. They need better thinking — engineered weekly, scored before it ships, and compounded over a year.
Posts shipped is the wrong metric. Saves per impression is the right one. Here's what changes when you measure the second.
Your current agency fires thirty posts a month. You review metrics: millions of impressions. You open Instagram and see... nothing that moves. Your audience scrolls past like everyone else's content.
We ship twelve a month — each one designed against your category's top performers, your audience's actual saves, and the virality patterns we've studied across ten thousand skincare reels. Every script is vetted by our validity predictor before it reaches production.
We don't write posts. We build a system that learns your brand, reads your category, and gets sharper each week it's in your hands.
Before we write a word, we audit ninety days of your content, five competitors, and ten thousand viral skincare reels — mapping the language your audience already loves, and the language they quietly scroll past.
Every Reel begins with a decision, not a calendar slot. We choose its format, hook type, content pillar, and the single job it's hired to do — so nothing ships just to fill a date.
Each hook is vetted by our validity predictor before a rupee of production is spent — if the model says it won't resonate, it's reworked or cut. The script is empathy-first, with open loops engineered at the eight- and twenty-second marks.
Cover frame, caption, and shot list are briefed with reference and intent. Then the finished Reel clears a second gate — hook strength and watch-through — before it ever reaches you.
Each batch of ten is measured for outliers. The 5× winners set the direction for the next batch; what didn't land gets pruned. By week twelve, the engine knows your brand better than your last marketing hire did.
The engine isn't software you log into. It's the discipline behind every post — six systems that read your brand, your audience, and your category, then converge on one decision: what ships next.
Six systems converge on one decision: what ships next. Your brand's voice reads your audience's saves. Your audience's patterns inform which hook types to engineer. Your category's trend speed dictates when to retrain. Every system feeds the core — then the engine decides on format, script, visual direction, and posting time. Nothing is guessed. Everything is compounded.
What the engine is built to deliver against your own pre-service baseline. We document it, sign it, and measure it with you monthly — and back it with the one number in writing: your retainer back if you don't beat your baseline in 90 days.
Reach multiple the engine is built to hit within sixty days of going live. Benchmarked against 10,000+ analyzed skincare reels.
Modeled lift in engagement rate versus each brand's pre-engine baseline, measured monthly.
Share of posts targeted into the 98th percentile for saves-per-impression. This is the metric the engine optimizes — not vanity reach.
Median days from brief to QC-passed Reel, ready to post. Includes two checks: script validity prediction + video hold-through rate.
We don't chase trends or ship on a vibe. We read your brand, your audience, and your category — then engineer the one post that earns a save. That is resonance.
Kartik Goswami is the founder of the praxis, an AI content engine for D2C brands in India. He built the validity predictor at its core — a model that forecasts whether an Instagram Reel will resonate before a single frame is produced — after mapping more than 10,000 reels to learn what an audience saves versus scrolls past.
Based in Indore, Madhya Pradesh, Kartik bootstrapped the praxis on a single conviction: content is a science problem — hooks, retention, prediction — not a vibes problem. Every Reel the praxis ships is engineered against that model and backed by a performance guarantee.
That same conviction is behind the praxis's creator partnerships — audience data and validation before a rupee goes into a product, not after. You can follow his work at @thepraxisin.
If we don't beat your 90-day baseline, we don't keep your retainer. Your success is on us. That's the non-negotiable — measured, signed, and delivered.
We're taking on a small founding cohort this year — brands with real revenue, real founders, and a willingness to bet on science over vanity metrics. If we're the right fit, you'll hear back within one working day.